Choosing an Website Designer and/or SEO (Search Engine Optimization) Company is no small decision. Please take the time to read our case study and we will prove to you that we have the ability to get more relevant traffic to your website, based on "your companies products or services".

What you will find here in this SEO case study: Initial Consultation Pre-design/ Initial Design Ecommerce Implementation Product Input Search Engine Research Real, proven search engine results

The company which is profiled below has gone from one page indexed in the search engines, to having more than 500 keyword receiving qualified traffic from various search engines and over 200 "Search Phrases". They also enjoy the benefit of having about 120 of their pages indexed as well.

Update! - Akron Novelty now has 3,500 pages indexed in Google, 1,095 in MSN and at the time we checked, yahoo was not giving results. Yahoo stats will be updated soon.

Below is our case study of a recently competed project which involved the complete Ecommerce website design including a custom website with Ecommerce capabilities. The company, Akron Novelty and Merchandise Company already had a website which the webmaster could not complete tasks in a timely manner and could not get the website to rank in the search engines. Only one page was getting any results at all. Another issue Akron Novelty had with their webmaster is that they would ask for about 50 new products be added to their website. This would cost them around $900.00. They now manage their own inventory including adding, editing and deleting products through a secure, browser based admin area.
We started with our Custom Ecommerce package and constructed a design that represented Akron Novelties company using their color choices and preexisting logo.

Initial Consultation

We received a call from Bill, the owner of Akron Novelty and Merchandise Company in late 2003 inquiring about our web design capabilities and if we could take over the technical side of his current website. We were given the opportunity to look over their site and pick out any and all issues we could discover. After reviewing their site and finding several problems which existed even from the very beginning when the site was first constructed, we meet with Bill and John with a complete list of what we felt was wrong, where they could gain business and what could be improved to further bring in more sales. After going through our research list and explaining these issues in as much detail as possible, Akron Novelty decided to hire us to build a new website from ground the up.

Pre-design/Initial Design

We listen!
Akron Novelty said "keep it simple", "We don't like flashy or a lot of color" and "Use our current colors". So we copied their logo and created a design that fit their needs and budget. It's not flashy or colorful, nor is it the nicest design on the Internet ... but it's exactly what they asked for which is what really matters.

Ecommerce Implementation

When we first started working with Akron Novelty, their website was based on CGI Scripting and consisted of about 1250 products which were split into about 115 categories. With our database and scripting capabilities we were able to import all of their categories and products into a database for immediate use in our Ecommerce software. With the browser based administration we were able to redirect products to more relevant categories for the reason of usability and to assist in getting these products listed in the search engines.

Product Input

With the new Akron Novelty website under construction, there was no loss in sales, nor downtime whatsoever. The old website was using CGI technology and we were able to convert this to a text type document and import all products and categories into our database. We were then given 50 additional products to input into the database and with the browser based admin, it was a snap to finish.

Search Engine Research

With the new website almost finished it was time to research keywords and phrases. This is an essential part of bringing the results they are now enjoying. We researched hundreds of keywords and key phrases and found exactly what their potential users were looking for and incorporated those terms into the products. With our asp scripting technologies we constructed the following tools into the administration of our Ecommerce package for this website. Dynamic Tiles that pull the category name and or product name into the title bar of the browser, Dynamic Keywords which can be used on each page as well as each individual product of the website.

Real, proven search engine results

This is a sample of the implementation of our IT technology. We were able to achieve the following results for Akron Novelty.
These are just a few keywords and phrases from only 2 of the search engines bringing traffic to their website and bringing actual results and sales to their company.
Remember, results may fluctuate from week to week.